16th november 2009|BRAND NEW LOOK FOR THATCHERS GOLD REFLECTS SOMERSET HERITAGE
Thatchers has unveiled a new look for its Gold and Pear Cider product family, to be rolled out from January 2010.
Emphasising the family cider making heritage of Thatchers, the new packaging is designed to give maximum on-shelf impact. The vibrant yellow and green labels leverage Somerset, clearly communicating the original, refreshing taste of Thatchers Gold and Thatchers Pear ciders, traditionally crafted from all-English fruit.
Adding impact, Thatchers has also introduced its new, bolder corporate logo style.
Thatchers Gold is available in 500ml and 2 litre bottles, as well as 500ml cans and on draught, and is Thatcher’s biggest selling cider. Pump clips for the on-trade and new point of sale will also be available.
Bringing its Pear Cider in line with the Gold family, fresh greens have been used to communicate the light and fruity taste of the variant. Thatchers Pear Cider is available in 500ml bottles and on draught.
Managing director Martin Thatcher comments, “Having achieved record sales in 2009, we are once again anticipating strong growth in 2010. Cider is still an expanding market and with consumers continuing to demand innovation and premium products we are looking forward to building on what we have achieved this year.
“The redesign of the packaging of our flagship brand Thatchers Gold is a great start to the New Year. Our customers love the taste of Thatchers Gold, and we are sticking with our original recipe. Bringing our Pear Cider into this family will help communicate the quality of the product inside the bottle.”
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For further information, contact:
Martin Thatcher, Thatchers Cider, Tel: 01934 822862
Penny Adair, PR Manager, Tel: 0117 9040173
Ref: thatchers295gold
