4 march 2009 | thatchers releases its vintage cider 2008
Thatchers Cider is now bottling its Vintage Cider 2008, which will be available in 500ml for the first time. Produced from some of the finest English apple varieties, only the very best fruit from the year’s crop is chosen for Thatchers Vintage, pressed at Thatchers’ Myrtle Farm in Somerset.
Cold filtered, and slowly matured in oak vats, this medium dry cider is light gold in colour with a touch of sparkle, softly rounded with a fruity floral aroma. Thatchers Vintage 2008 has an abv of 7.4%, and has an RRP of £1.69 for 500ml, and £2.19 for 750ml.
To mark the new season, Thatchers has redesigned the packaging on its Vintage Cider, which was first launched four years ago in 750ml bottle. Reflecting the provenance and heritage of the company, the traditional-style label includes a personal recommendation from John Thatcher, company chairman and third generation of the Thatcher family.
John Thatcher is regarded one of the country’s leading authorities on apple and orcharding, and is widely respected as a cider maker, having learned his skills from his father and grandfather before him.
His son, Martin Thatcher, who is managing director of the family-run business says,
“We are all passionate about cider here at Thatchers, and we hope this message comes through loud and clear in the quality of our products. Thatchers Vintage has a well-rounded, classic character - lovers of traditional cider will appreciate its fine qualities.
“Our customers have told us how important the provenance of our ciders is to them, so this new label strengthens the core message that Thatchers Vintage is a traditional cider crafted from English apples. The introduction of a 500ml bottle will help drive trial purchase of the brand, before customers move up to the 750ml bottle.”
Thatchers Vintage is targeted at male drinkers, age 35+.
ends
For further information, please contact:
Martin Thatcher, managing director, 01934 822862
Penny Adair, PR manager, 0117 9040173
